the social acceptance of product irrigated with filtered sewage in the south of tehran province

for social and cultural condition of country using weakest and returned water in different uses especially in agricultural consumption is not public and also is faced social opposition. in this study, it is tried to investigate several products in different levels of consumption according to consumer’s views who reside in tehran by mean of willingness to use concept. data are collected in 2012 in tehran province. finding show that by increasing the consumers’ trust to sewage filtering process, using the salvage word instead of sewage giving information and decreasing the hygienic anxiety, the willingness of using the agricultural products irrigated with filtered sewage will raise. furthermore, the result shows that consumers will to pay for products including tomato, vegetable, bread and meet produced by using filtered sewage in turn 78.71, 76.97, 59.5, and 65.4 percent of the price of the same products gained by using the health water.